Aaron Tan

Aaron has more than 15 years of experience working in a multi-cultural environment in ASEAN, managing direct and indirect sales and customer service.

In Lectra, Aaron is responsible for the recurring revenue in the ASEAN region, Sri Lanka and Bangladesh.  To secure and increase the recurring business, satisfied customer experience is key. Under Aaron’s leading, his team manages complete journeys not only do its best with the individual transaction but also seek to understand the broader reasons for the call, address the root causes, and create feedback loops to continuously improve interactions upstream and downstream from the call or request.

When Aaron joined Lectra 5 years ago, Lectra already have the technology in place for customers to leverage to reduce downtime.  However customers were still working in traditional approach of reactive mode.  There were less than 10 machines that were connected to Lectra server in his territory at that time.  Today there are over 300 machines that are connected to show to customers the benefits of the technology.  Customers’ behaviour changes to a proactive mode and this reduces risk of downtime and improves the customer experience.

Aaron is a strong believer and advocate of industrial 4.0 to bring the customer experience to another level.