Field Service Asia 2023

November 7 - 8, 2023

Equarius Hotel, Sentosa, Singapore

Main Conference Day – Wednesday, 8 November 2023

The Next Frontier of Field Service 

The Next Frontier of Field Service

8:00 am - 8:50 am Registration

8:00 am - 9:00 am Invite-Only Breakfast Workshop

8:50 am - 9:20 am Welcome Address & Ice Breaker: Gladys Caligagan, Conference Director, Field Service Asia

9:20 am - 9:30 am Chairperson Opening Remarks: Ron Zielinski, SVP, Global Customer Service Leader, Coherent

Ron Zielinski - SVP, Global Customer Service Leader, Coherent
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Ron Zielinski

SVP, Global Customer Service Leader
Coherent

Managing in a VUCA World - Thriving in Turbulent Times What's the Economist's Point of View?

9:30 am - 9:50 am Hear from the Economist: What is the state of our economy? Post Ukraine-Russia war, inflation, supply chain disruptions, recession, how is an increasingly VUCA world (Volatile, Unpredictable, Complex and Ambiguous) affecting us today?

Eve Barre - ASEAN economist, coface
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Eve Barre

ASEAN economist
coface

Customer Experience & Efficiency: A Balancing Act

9:50 am - 10:30 am Head of Service Keynote Panel: The economics of CX – How to strike the balance between what customers expect and what financially makes sense for your company to deliver

Jimmy Auw - Director of APAC CX, Technical Support & PMO, Lenovo Hassan Ashhar - Head of Service APAC, PENTAX Medical Jamie Morais - Director of Aftersales, ASEAN & General Distributors, Stellantis Peugeot Daryl Check - Director Service Delivery IBM Services, IBM
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Jimmy Auw

Director of APAC CX, Technical Support & PMO
Lenovo

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Hassan Ashhar

Head of Service APAC
PENTAX Medical

Jamie Morais

Director of Aftersales, ASEAN & General Distributors
Stellantis Peugeot

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Daryl Check

Director Service Delivery IBM Services
IBM

10:30 am - 11:00 am Morning Networking Coffee Break 1 (30 mins)

Data, Data, Everywhere

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Timothy Unsell

Aftersales Business Manager, Asia Pacific
Aston Martin Lagonda Ltd

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Peter Wong

Director, Aftersales
NexxtGen Pte Ltd

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Alain Bienfait

Service Business Director, APAC, Middle East and Africa
KONE

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Rakesh Gupta

Head of Customer Service
Panasonic Life Solutions India

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Atul Sharma

Head of Service, APAC
Bio-Rad Laboratories

11:40 am - 12:00 pm Presentation: What does field service automation look like in practice? How can field service automation tighten up your business processes?

12:00 pm - 12:20 pm Morning Networking Coffee Break 2 (20 mins)

Big Ideas Keynote

12:20 pm - 1:00 pm Big Ideas Keynote: How to attract and retain young talent coming to the industry, and how to create development program for them – Perspective from an HR & Recruiter Expert

Helen Coult - Director, Asia Pacific, Armstrong Craven
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Helen Coult

Director, Asia Pacific
Armstrong Craven

1:00 pm - 2:00 pm Networking Lunch (60 mins)

1:00 pm - 2:00 pm Invite-Only VIP Lunch Masterclass

Digitalisation & Rethinking Field Service Delivery

Track A: Service Leaders of the Future

2:00 pm - 2:05 pm Track Chair’s Remarks: Ron Zielinski, SVP, Global Customer Service Leader, Coherent
Ron Zielinski - SVP, Global Customer Service Leader, Coherent
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Ron Zielinski

SVP, Global Customer Service Leader
Coherent

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Martin Head

General Manager, Customer Support Innovation
FUJIFILM Business Innovation Asia Pacfic Pte Ltd

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Bjorn Ten Tusscher

Head of Service, EUV
Trumpf Taiwan

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Eduardo Imperial

Head, Service Management Asia
Vodafone Global Enterprise

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Frank Lin

Service Director, Asia Pacific
Leica Microsystems (a Danaher company)

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Brian Alesi

Sr. Director, Customer Experience & Field Service, Asia Pacific
Hologic

Track A: Service Leaders of the Future

2:45 pm - 3:05 pm Fireside Chat: How to use AR glasses to solve complex problem in remote regions to prevent the need to send technical experts to the sight

Track A: Service Leaders of the Future

3:05 pm - 3:25 pm Case Study: How to deploy lean six sigma within services to deliver key transformation in digital and sustainability
Andrea Artiles - VP Field Services Operations, International & China, Schneider Electric
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Andrea Artiles

VP Field Services Operations, International & China
Schneider Electric

Track B: Digital Transformation – Stories from Trenches

2:00 pm - 2:05 pm Track Chair’s Remarks: Jan van Veen, Founder & Managing Director, moreMomentum
Jan van Veen - Founder & Managing Director, moreMomentum
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Jan van Veen

Founder & Managing Director
moreMomentum

Track B: Digital Transformation – Stories from Trenches

2:05 pm - 3:05 pm Case Study Interactive: AI adoption in field service operation – How to use algorithm to increase accuracy of prediction to 95% to reduce downtime of machine and improve customer satisfaction
Joseph Chua - Area Service Director, Abbott Diagnostics
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Joseph Chua

Area Service Director
Abbott Diagnostics

Track B: Digital Transformation – Stories from Trenches

3:05 pm - 3:25 pm Expert Insights: Remote service – How to visually show the customer how to resolve their issue, without asking them to wait for the next available on-site service appointment

Track C: Effective Third-Party Workforce Management

2:00 pm - 2:05 pm Track Chair’s Remarks:

Track C: Effective Third-Party Workforce Management

2:05 pm - 2:45 pm Creative Boardroom: Not a 3rd Wheel! How to maintain your image, voice, and service standard when contracting third
Ken Lam - Head of Aftersales, BMW Tian Siang Premium Auto
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Ken Lam

Head of Aftersales
BMW Tian Siang Premium Auto

Track C: Effective Third-Party Workforce Management

2:45 pm - 3:25 pm Creative Boardroom: How to use AI tools for translation or videos when you are doing service in different countries with different languages

3:25 pm - 3:55 pm Afternoon Networking Break (30 mins)

Track A: Unleashing the Revenue Generating Power of Your Workforce

3:55 pm - 4:15 pm Expert Insights: How to evolve your field service management strategy to help mobile workers play a strategic role to increase revenue

Track A: Unleashing the Revenue Generating Power of Your Workforce

4:15 pm - 4:40 pm Case Study: Service commercialisation – How to create an effective service commercialization strategy from scratch
Jaco Bierman - Senior Director, APAC Services, Medtronic
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Jaco Bierman

Senior Director, APAC Services
Medtronic

Track A: Unleashing the Revenue Generating Power of Your Workforce

4:40 pm - 5:05 pm Case Study: From service transactions to relationships: How to unlock customer lifetime value with product-as-a-service and subscription models
Gaurav Julka - Head of Appliance as a Service, APAC & MEA, Electrolux
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Gaurav Julka

Head of Appliance as a Service, APAC & MEA
Electrolux

Track B: Digital Transformation – Stories from Trenches

3:55 pm - 4:15 pm Expert Insights: How to achieve on-time delivery and swift resolution to customer problems on parts availability amid continuous supply chain constraints and disruption

Track B: Digital Transformation – Stories from Trenches

4:15 pm - 5:05 pm Interactive Case Study: Digital service in elevators – How technology can improve the maintenance, reliability of the elevators and bring better experience for various stakeholders
Alvin To - Head of Group EI Sales and Services, Jardine Schindler Group
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Alvin To

Head of Group EI Sales and Services
Jardine Schindler Group

Migrating to a SaaS Business Model

3:55 pm - 4:35 pm Spotlight on Leadership: Shifting to SAAS business model – How to transform from product selling to software selling organization and predictability of market in revenue
Aman Lamba - APJC Team Lead, Renewals Specialist, CISCO
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Aman Lamba

APJC Team Lead, Renewals Specialist
CISCO

Migrating to a SaaS Business Model

4:35 pm - 5:05 pm Spotlight on Leadership: Sustainability in service – What are the actionable steps to increase profitability while reducing your carbon footprint?
Madhu Krishnamurthy - Head of Services, Asia Pacific, Sartorius Sudheer Shetty - Director, Field Transformation, APAC, OTIS Sockalingam Muthiah - Head of Services, APAC, HERE Technologies
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Madhu Krishnamurthy

Head of Services, Asia Pacific
Sartorius

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Sudheer Shetty

Director, Field Transformation, APAC
OTIS

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Sockalingam Muthiah

Head of Services, APAC
HERE Technologies

5:05 pm - 5:10 pm 5-min transition to the main ballroom

Drill-Down Roundtables (40 mins)

5:10 pm - 5:50 pm Roundtable 1: Service Level Agreements (SLA) - How to use the contracts to bring more value to the customer
Bjorn Ten Tusscher - Head of Service, EUV, Trumpf Taiwan
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Bjorn Ten Tusscher

Head of Service, EUV
Trumpf Taiwan

5:10 pm - 5:50 pm Roundtable 5: Cybersecurity in connected world – How to incorporate critical protocols, technical standards and tools to protect your operation and customers against cyberattacks

5:10 pm - 5:50 pm Roundtable 9: Managing the hybrid workforce – How to maximise efficiency with a hybrid workforce in order to maintain business sustainability
Aman Lamba - APJC Team Lead, Renewals Specialist, CISCO
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Aman Lamba

APJC Team Lead, Renewals Specialist
CISCO

5:10 pm - 5:50 pm Roundtable 13: First-time fix rate, mean time to service and mean time to repair – How to utilise these metrics to make data-driven decisions to better position your company for success
Timothy Unsell - Aftersales Business Manager, Asia Pacific, Aston Martin Lagonda Ltd
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Timothy Unsell

Aftersales Business Manager, Asia Pacific
Aston Martin Lagonda Ltd

5:10 pm - 5:50 pm Roundtable 2: As assets grow in complexity – How to empower the connected technician — any asset, anytime, anywhere, on any cloud for customers to have better experience

5:10 pm - 5:50 pm Roundtable 6: Revenue optimisation: What are the new business streams to explore the service network?
Hassan Ashhar - Head of Service APAC, PENTAX Medical
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Hassan Ashhar

Head of Service APAC
PENTAX Medical

5:10 pm - 5:50 pm Roundtable 10: Addressing the ageing workforce: How to build a comprehensive knowledge base with easy access for your inexperienced technicians to mitigate operational risk due to knowledge loss
Kriswanto Trimoeljo - Capital Equipment Service Director, Boston Scientific
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Kriswanto Trimoeljo

Capital Equipment Service Director
Boston Scientific

5:10 pm - 5:50 pm Roundtable 14: How to create a virtual training program seamlessly to reap it benefits of cost-effectiveness, convenience, and improved retention
Sachin Mallya - Senior Director, Technical Service, APAC, Baxter

Sachin Mallya

Senior Director, Technical Service, APAC
Baxter

5:10 pm - 5:50 pm Roundtable 3: How to use a mobile platform to access maps and other data in the field, allowing you to make the best possible use of your time

5:10 pm - 5:50 pm Roundtable 7: Aligning CX with Metaverse: How do you engage customers in a metaverse world?

5:10 pm - 5:50 pm Roundtable 11: Link between commercial and operation – How to ensure your customers are satisfied
Sevim Muradaermis - Global Services Segment VP, Schneider Electric
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Sevim Muradaermis

Global Services Segment VP
Schneider Electric

5:10 pm - 5:50 pm Roundtable 15: How to keep field service engineers engaged to leverage technology and provide better experiences
Sudheer Shetty - Director, Field Transformation, APAC, OTIS Angelito Berber - Head of Customer Support, APAC, Ceragon Networks
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Sudheer Shetty

Director, Field Transformation, APAC
OTIS

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Angelito Berber

Head of Customer Support, APAC
Ceragon Networks

5:10 pm - 5:50 pm Roundtable 4: Customer loyalty – What does it mean in field service?
Sandeep Sadhu - Sr Vice President Service, Luminous Power Technologies
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Sandeep Sadhu

Sr Vice President Service
Luminous Power Technologies

5:10 pm - 5:50 pm Roundtable 8: Women in service speak out: Harnessing the untapped potential: How to build a culture of inclusiveness to begin having success and bringing women into the workforce
Pei Ee Chan - Head of Service, GEA Singapore
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Pei Ee Chan

Head of Service
GEA Singapore

5:10 pm - 5:50 pm Roundtable 12: The impact of ChatGPT on business communication – How to get ChatGPT fine-tuned for your customer service operations
Daryl Check - Director Service Delivery IBM Services, IBM
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Daryl Check

Director Service Delivery IBM Services
IBM

5:10 pm - 5:50 pm Roundtable 16: How to use AR/VR visualisation to resolve customer complains better so decision making becomes faster and accurate

5:50 pm - 6:00 pm Chairperson’s Closing Remarks: Ron Zielinski, SVP, Global Customer Service Leader, Coherent

Ron Zielinski - SVP, Global Customer Service Leader, Coherent
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Ron Zielinski

SVP, Global Customer Service Leader
Coherent

6:00 pm - 6:30 pm Networking Cocktail

6:30 pm - 6:30 pm End of Field Service Asia Day!

6:30 pm - 6:30 pm Invite-Only Networking Dinner